My final collection took a dive into the photography from the British Raj. The uptight tailored style of the British, and the beautiful and ornate detail of the Indians.
This ran alongside my dissertation which studied the post colonial era and examined the western constructs of race and culture through the lens of photography.
Since joining the design team at Wed2b, I have designed across collections including, Anna Sorrano, Heidi Hudson, Viva Bride and The Signature collection. This work is exciting and varied and allows me to design everything from classic and traditional gowns to modern and innovative styles.
Data led design work is at the forefront of our work, as a starting point, development comparison and KPI, Sales Data and Sales Staff Feedback are essential to all commercial design work.
My love for corsetry and garment construction, surface detail and beading are in their element within this role. Driving forward new and exciting beading techniques and construction styles are just some of the exciting work I currently get to work on.